Define key personas for your business and identify high priorities

Define key personas

Define key personas for your business and identify high priorities From Rusty Gimaev’s book – 20 Years of Marketing Expertise in Under 20 Minutes. You can focus your energy and resources in the most effective way by directing your attention towards those people who are most ready and willing to buy your product. You can […]

Identify the best channels to reach your audience

Identify the best channels to reach your audience

Identify the best channels to reach your audience From Rusty Gimaev’s book – 20 Years of Marketing Expertise in Under 20 Minutes. A marketing channel is just a route of connection or a means of communication with your customers. Different channels are more effective with different demographics – for example, mobile apps and social media […]

The marketing journey is an experience

The marketing journey is an experience

The marketing journey is an experience From Rusty Gimaev’s book – 20 Years of Marketing Expertise in Under 20 Minutes. More than just making a sale, your mission with a marketing strategy is to take people by the hand and walk them through the full journey from discovering the product exists, to wanting it, buying […]

What even is marketing?

What is even marketing?

What even is marketing? From Rusty Gimaev’s book – 20 Years of Marketing Expertise in Under 20 Minutes. Marketing is both an art and a science. It is your proactive and strategic mission of reaching potential buyers for your product or service, with the intention of making a profit.  All business success relies on solving […]