Have you ever heard a business owner say, “Google Ads just do not work”?
Sometimes that may be true.
But often the problem is not Google Ads by itself.
A campaign can send the right people to your website, but if the page loads slowly, the offer is weak, the form is confusing or the contact form is broken, those visitors may never become leads.
Advertising is only one part of the customer journey. Every step after the click matters too.
Before giving up on Google Ads, it is worth testing the full process as if you were a customer.
Is the issue really the advertising, or is something else stopping people from enquiring?
If you’d like to learn about other common marketing mistakes that may be costing your business enquiries, leads and sales, download a free copy of Rusty’s Marketing Checklist:
https://www.gimaev.com.au/checklist/
The checklist covers 23 common marketing mistakes and opportunities that many businesses overlook.
