Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia
Would You Like Your Digital Presence To Take Off?
For 20+ years I have been helping leading Australian & International businesses to:
- Develop Efficient Marketing Strategies
- Generate High Quality Leads
- Drive Sales and Increase Revenue
- Increase Brand Awareness
- Increase Customer Value
- Empower Teams & Achieve Outstanding Results
- Develop Unique & Highly Effective Marketing Materials
Experience
Skills
Integrity
Energy
Years of Marketing Experience
Years of Senior Management Experience
Managed Teams of People
STRATEGY
- Market Research
- Competitive Intelligence
- Marketing & Communication Strategies
- Campaign Planning & Execution
- Reporting
MARKETING & SALES
- Lead Generation
- Sales Enablement
- Marketing Automation
- Coordination with Sales
- Online Sales & eCommerce
TEAM
- Managing Marketing Teams
- Managing Sales Teams
- Recruitment & Training
- Empowering Teams to Achieve
- Outstanding Results
CONTENT
- Content Marketing
- Web, Search Engine Optimisation & Analytics
- Marketing Collateral
- Organic Social
- Video Marketing
ADVERTISING
- Paid Media, PPC & Social
- Email Marketing
- Online Advertising
- Product Presentations
- Affiliate & Loyalty Programs
DEVELOPMENT
- Project Management
- New Products & Services
- Evaluation & Adjustment
- Business Cases & Consumer Insights
- Managing External Agencies & Partners
Head of Marketing
A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.
Dozens of Successful Marketing Projects Brought to Life
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
About Myself
I am an expert in Marketing and Communications, with over 20 years of marketing experience.
With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
References
20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev
A practical handbook of condensed wisdom for building and marketing your business
If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.
Recent articles
Featured in the Calibre & Community magazine
Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…
Google Ads Quality Score and Why It is Very Important
Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media…
Australian Universities & Businesses I worked For
Australia’s largest education providers, universities, manufacturers, retail chains and other companies.
Recent Facebook Posts
Personalisation isn’t a “nice to have” anymore. For small businesses in 2026, the brands winning attention are the ones using customer data to send the right message, on the right channel, at the right time. That could mean: - segmenting your email list by behaviour or purchase history - tailoring ads to what people have already shown interest in - using AI tools to speed up content creation and testing - matching your message to the channel your audience actually uses The goal is simple: make marketing feel more relevant, without adding more guesswork. When your messaging is tailored, engagement tends to improve — and so does ROI. If your marketing still speaks to everyone the same way, you’re likely leaving results on the table. Follow for more marketing insights. More at www.gimaev.com.au — comment or DM anytime. #SmallBusinessMarketing #Personalisation #AIMarketing #DigitalMarketingAustralia #MarketingStrategy #LeadGeneration #EmailMarketing #SEO #SocialMediaMarketing #ROIMarketing
Marketing dollars should work hard — not disappear into guesswork. If your goals are vague, your results will be too. SMART goals help you set a clear direction and track what’s actually working: Specific — know exactly what you want to achieve Measurable — use numbers to track progress Achievable — set targets your team can realistically hit Relevant — make sure it supports your business goals Time-bound — give it a deadline so it doesn’t drift When your goals are clear, it becomes much easier to spot waste, make better decisions, and put your budget where it matters most. If you’re spending on marketing without a clear target, you’re probably leaving results on the table. Follow for more marketing insights. More at www.gimaev.com.au — comment or DM anytime. #SmartGoals #MarketingStrategy #DigitalMarketing #LeadGeneration #SMBMarketing #PPCMarketing #SEOAustralia #MarketingTips #BusinessGrowth #AustralianBusiness
Future-proof your e-commerce platform by getting smarter about what shoppers see, when they see it, and why they stay. In 2026, AI-driven hyper-personalisation and real-time behaviour data are no longer “nice to have” extras — they’re fast becoming the difference between a browse and a sale. For Australian SMBs, that means: • Showing the right product recommendations based on live browsing behaviour • Tailoring offers to what customers actually engage with • Using first-party data to create more relevant shopping journeys • Reducing friction at key decision points in the checkout process When your platform responds to customer intent in real time, the user experience improves and sales have a better chance of following. The good news? You don’t need a massive enterprise budget to start making this work. You need a clear strategy, the right data, and a setup that supports smarter decisions. Want to make your e-commerce marketing work harder? Follow for more marketing insights. - More at www.gimaev.com.au — comment or DM anytime. #ecommerce #personalisation #digitalmarketing #australianbusiness #smallbusinessaustralia #marketingstrategy #leadgeneration #onlinesales #aiinmarketing
