Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia
Would You Like Your Digital Presence To Take Off?
For 20+ years I have been helping leading Australian & International businesses to:
- Develop Efficient Marketing Strategies
- Generate High Quality Leads
- Drive Sales and Increase Revenue
- Increase Brand Awareness
- Increase Customer Value
- Empower Teams & Achieve Outstanding Results
- Develop Unique & Highly Effective Marketing Materials
Experience
Skills
Integrity
Energy
Years of Marketing Experience
Years of Senior Management Experience
Managed Teams of People
STRATEGY
- Market Research
- Competitive Intelligence
- Marketing & Communication Strategies
- Campaign Planning & Execution
- Reporting
MARKETING & SALES
- Lead Generation
- Sales Enablement
- Marketing Automation
- Coordination with Sales
- Online Sales & eCommerce
TEAM
- Managing Marketing Teams
- Managing Sales Teams
- Recruitment & Training
- Empowering Teams to Achieve
- Outstanding Results
CONTENT
- Content Marketing
- Web, Search Engine Optimisation & Analytics
- Marketing Collateral
- Organic Social
- Video Marketing
ADVERTISING
- Paid Media, PPC & Social
- Email Marketing
- Online Advertising
- Product Presentations
- Affiliate & Loyalty Programs
DEVELOPMENT
- Project Management
- New Products & Services
- Evaluation & Adjustment
- Business Cases & Consumer Insights
- Managing External Agencies & Partners
Head of Marketing
A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.
Dozens of Successful Marketing Projects Brought to Life
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
About Myself
I am an expert in Marketing and Communications, with over 20 years of marketing experience.
With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
References
20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev
A practical handbook of condensed wisdom for building and marketing your business
If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.
Recent articles
Featured in the Calibre & Community magazine
Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…
Google Ads Quality Score and Why It is Very Important
Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media…
Australian Universities & Businesses I worked For
Australia’s largest education providers, universities, manufacturers, retail chains and other companies.
Recent Facebook Posts
Maximise PPC ROI with geo-targeted ads by focusing your budget on the Australian regions most likely to convert. When your ads are shown to the right local audience, you can: - Increase relevant website traffic - Improve lead quality - Reduce wasted ad spend - Lift conversion rates faster This is especially useful for businesses that serve specific suburbs, cities, or states and don’t need to pay for clicks from everywhere. Smarter targeting means stronger results — and a clearer path to measurable growth. Follow for more marketing insights. More at www.gimaev.com.au — comment or DM anytime.
Master Engaging Content Creation If your content isn’t landing, it’s usually because it’s speaking *at* people, not *to* them. Here are 3 practical tips Australian small to medium businesses can use to create content that actually connects: 1. Understand customer pain points What keeps your customers up at night? What problems are they trying to solve right now? The better you understand their challenges, the easier it is to create content that feels relevant and useful. 2. Use data to personalise your content Look at what’s working: - Website insights - Social media engagement - Email click-throughs - Search queries Data shows you what your audience cares about, so you can tailor your message instead of guessing. 3. Stay consistent across every channel Your website, socials, email and ads should all sound like they belong to the same business. Consistency builds trust, and trust supports retention. Strong content isn’t about posting more. It’s about posting with purpose. Follow for more marketing insights. More at www.gimaev.com.au — comment or DM anytime. #DigitalMarketingAustralia #SmallBusinessMarketing #ContentStrategy #ContentMarketing #AustralianBusiness #MarketingTips #LeadGeneration #SEO #SocialMediaMarketing
Why Personalization is Key in Social Media Marketing People are more likely to buy from brands that make content feel relevant to them. Recent 2026 data shows: • 93% of shoppers are more likely to keep buying from a brand that offers personalised experiences • 73% are more likely to purchase when suggestions match their needs and preferences • 57% are more likely to buy when they see the same promotion across multiple channels What this means for social media: • Speak to specific customer groups, not everyone at once • Share content based on interests, behaviour, and buying stage • Keep your message consistent across social, email, and ads • Use data to refine what your audience actually responds to The brands that win on social aren’t the loudest. They’re the most relevant. Follow for more marketing insights. More at www.gimaev.com.au — comment or DM anytime. #SocialMediaMarketing #DigitalMarketing #Personalisation #ContentStrategy #LeadGeneration #SmallBusinessMarketing #MarketingTips #AustralianBusiness
