Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia
Would You Like Your Digital Presence To Take Off?
For 20+ years I have been helping leading Australian & International businesses to:
- Develop Efficient Marketing Strategies
- Generate High Quality Leads
- Drive Sales and Increase Revenue
- Increase Brand Awareness
- Increase Customer Value
- Empower Teams & Achieve Outstanding Results
- Develop Unique & Highly Effective Marketing Materials
Experience
Skills
Integrity
Energy
Years of Marketing Experience
Years of Senior Management Experience
Managed Teams of People
STRATEGY
- Market Research
- Competitive Intelligence
- Marketing & Communication Strategies
- Campaign Planning & Execution
- Reporting
MARKETING & SALES
- Lead Generation
- Sales Enablement
- Marketing Automation
- Coordination with Sales
- Online Sales & eCommerce
TEAM
- Managing Marketing Teams
- Managing Sales Teams
- Recruitment & Training
- Empowering Teams to Achieve
- Outstanding Results
CONTENT
- Content Marketing
- Web, Search Engine Optimisation & Analytics
- Marketing Collateral
- Organic Social
- Video Marketing
ADVERTISING
- Paid Media, PPC & Social
- Email Marketing
- Online Advertising
- Product Presentations
- Affiliate & Loyalty Programs
DEVELOPMENT
- Project Management
- New Products & Services
- Evaluation & Adjustment
- Business Cases & Consumer Insights
- Managing External Agencies & Partners
Head of Marketing
A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.
Dozens of Successful Marketing Projects Brought to Life
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
About Myself
I am an expert in Marketing and Communications, with over 20 years of marketing experience.
With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
References
20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev
A practical handbook of condensed wisdom for building and marketing your business
If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.
Recent articles
Featured in the Calibre & Community magazine
Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…
Google Ads Quality Score and Why It is Very Important
Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media…
Australian Universities & Businesses I worked For
Australia’s largest education providers, universities, manufacturers, retail chains and other companies.
Recent Facebook Posts
Many businesses focus on getting more clicks from Facebook and Instagram ads. But what if Meta doesn't know which clicks are actually turning into enquiries, bookings or sales? Without proper conversion tracking, you're asking the platform to optimise campaigns without clearly defining what success looks like. The result? Missed opportunities and potentially lower campaign performance. Watch the video below to learn why conversion tracking matters. Comment CHECKLIST below to get a free copy of Rusty's Marketing Checklist and discover 23 common mistakes that may be costing your business leads. #MetaAds #FacebookAds #InstagramAds #DigitalMarketing #LeadGeneration #MarketingStrategy #SmallBusinessMarketing #BusinessGrowth #MarketingTips #AustralianBusiness
What if your competitors have already told you exactly how to beat them? Most businesses never find out. They launch Google Ads and Meta campaigns based on assumptions, gut feel, or whatever worked a few years ago. Meanwhile, their competitors are leaving clues everywhere. - Their ads. - Their offers. - Their landing pages. - Their keywords. - Even how visible they are in the market. The businesses that consistently generate leads aren't always spending the most on advertising. Often, they simply understand the competitive landscape better than everyone else. Before spending another dollar on advertising, ask yourself: Do you really know what your competitors are doing online? Comment below or send me a message if you'd like to see some of the tools that can reveal competitor ads, keywords and market visibility.
New store launch? Before you spend on ads, we make sure people can’t just slip away. We set up a “capture before checkout” flow on product pages and with exit-intent: Offer a 10–15% first-order email/SMS incentive. Then we wire it into marketing automation for abandoned cart + browse retargeting, so visitors who bounced actually get a second (and third) chance to come back. It’s the fastest way we’ve seen to turn “nice traffic” into real sign-ups before your budget starts flying. Want marketing tips that actually work in Australia? Follow me on social media! #EcommerceAustralia #EmailMarketing #SMSMarketing #MarketingAutomation #PaidAds - More at www.gimaev.com.au — comment or DM anytime.
