Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia
Would You Like Your Digital Presence To Take Off?
For 20+ years I have been helping leading Australian & International businesses to:
- Develop Efficient Marketing Strategies
- Generate High Quality Leads
- Drive Sales and Increase Revenue
- Increase Brand Awareness
- Increase Customer Value
- Empower Teams & Achieve Outstanding Results
- Develop Unique & Highly Effective Marketing Materials
Experience
Skills
Integrity
Energy
Years of Marketing Experience
Years of Senior Management Experience
Managed Teams of People
STRATEGY
- Market Research
- Competitive Intelligence
- Marketing & Communication Strategies
- Campaign Planning & Execution
- Reporting
MARKETING & SALES
- Lead Generation
- Sales Enablement
- Marketing Automation
- Coordination with Sales
- Online Sales & eCommerce
TEAM
- Managing Marketing Teams
- Managing Sales Teams
- Recruitment & Training
- Empowering Teams to Achieve
- Outstanding Results
CONTENT
- Content Marketing
- Web, Search Engine Optimisation & Analytics
- Marketing Collateral
- Organic Social
- Video Marketing
ADVERTISING
- Paid Media, PPC & Social
- Email Marketing
- Online Advertising
- Product Presentations
- Affiliate & Loyalty Programs
DEVELOPMENT
- Project Management
- New Products & Services
- Evaluation & Adjustment
- Business Cases & Consumer Insights
- Managing External Agencies & Partners
Head of Marketing
A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.
Dozens of Successful Marketing Projects Brought to Life
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
About Myself
I am an expert in Marketing and Communications, with over 20 years of marketing experience.
With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
References
20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev
A practical handbook of condensed wisdom for building and marketing your business
If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.
Recent articles
Featured in the Calibre & Community magazine
Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…
Google Ads Quality Score and Why It is Very Important
Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media…
Australian Universities & Businesses I worked For
Australia’s largest education providers, universities, manufacturers, retail chains and other companies.
Recent Facebook Posts
Would you pay people to walk into your shop if most of them had no intention of buying? Probably not. Yet that is exactly what can happen when Google Ads are set up too broadly. If your keywords, locations and match types are not managed properly, you may be paying for people who are not really looking for what you offer. The goal is not just to get more clicks. The goal is to attract the right people at the right time, when they are actively searching for your product or service. Negative keywords, better targeting and tighter campaign structure can make a big difference. Do you know whether your Google Ads are generating quality leads, or simply charging you for traffic? Comment "CHECKLIST" below to get a free copy of Rusty Gimaev's Marketing Checklist and discover 23 common mistakes that may be costing your business valuable leads. If you're watching this on Rusty's website, simply follow the link on this page. #GoogleAds #PPC #LeadGeneration #DigitalMarketing #SmallBusinessMarketing #AustralianBusiness #RustyGimaev
Have you ever visited a website and then started seeing that business's ads again later? That is retargeting. Many businesses spend money getting people to visit their website once, then never follow up with them again. That is a missed opportunity because people who have already visited your website, watched your video or engaged with your page are often warmer than complete strangers. Retargeting helps keep your business front of mind while people are still deciding. It is a bit like politely reminding someone who walked into your shop but did not buy on the first visit. Not everyone converts immediately. Sometimes they simply need another touchpoint. Are you using retargeting to stay visible to people who have already shown interest? Comment "CHECKLIST" below to get a free copy of Rusty Gimaev's Marketing Checklist and discover 23 common mistakes that may be costing your business valuable leads. If you're watching this on Rusty's website, simply follow the link on this page. #Retargeting #MetaAds #FacebookAds #LeadGeneration #DigitalMarketing #SmallBusiness #RustyGimaev
Would you stop scrolling for an ad that simply says, "We are great, call us today"? Probably not. Yet many businesses run Facebook ads that are focused on themselves rather than the customer. People are busy. They are scrolling quickly. If your ad does not address a problem, spark curiosity or offer something useful, it is very easy to ignore. A strong offer reduces friction. It might be a free guide, checklist, consultation, quote, discount or useful resource. The aim is to make the first step feel easy and worthwhile. Think of your ad like a shop window. If nothing catches attention, people keep walking. Would you honestly click on your own Facebook ad? Comment "CHECKLIST" below to get a free copy of Rusty Gimaev's Marketing Checklist and discover 23 common mistakes that may be costing your business valuable leads. If you're watching this on Rusty's website, simply follow the link on this page. #FacebookAds #MetaAds #MarketingOffers #LeadGeneration #DigitalMarketing #BusinessGrowth #RustyGimaev
