Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia
Would You Like Your Digital Presence To Take Off?
For 20+ years I have been helping leading Australian & International businesses to:
- Develop Efficient Marketing Strategies
- Generate High Quality Leads
- Drive Sales and Increase Revenue
- Increase Brand Awareness
- Increase Customer Value
- Empower Teams & Achieve Outstanding Results
- Develop Unique & Highly Effective Marketing Materials
Experience
Skills
Integrity
Energy
Years of Marketing Experience
Years of Senior Management Experience
Managed Teams of People
STRATEGY
- Market Research
- Competitive Intelligence
- Marketing & Communication Strategies
- Campaign Planning & Execution
- Reporting
MARKETING & SALES
- Lead Generation
- Sales Enablement
- Marketing Automation
- Coordination with Sales
- Online Sales & eCommerce
TEAM
- Managing Marketing Teams
- Managing Sales Teams
- Recruitment & Training
- Empowering Teams to Achieve
- Outstanding Results
CONTENT
- Content Marketing
- Web, Search Engine Optimisation & Analytics
- Marketing Collateral
- Organic Social
- Video Marketing
ADVERTISING
- Paid Media, PPC & Social
- Email Marketing
- Online Advertising
- Product Presentations
- Affiliate & Loyalty Programs
DEVELOPMENT
- Project Management
- New Products & Services
- Evaluation & Adjustment
- Business Cases & Consumer Insights
- Managing External Agencies & Partners
Head of Marketing
A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.
Dozens of Successful Marketing Projects Brought to Life
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
About Myself
I am an expert in Marketing and Communications, with over 20 years of marketing experience.
With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
References
20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev
A practical handbook of condensed wisdom for building and marketing your business
If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.
Recent articles
Featured in the Calibre & Community magazine
Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…
Google Ads Quality Score and Why It is Very Important
Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media…
Australian Universities & Businesses I worked For
Australia’s largest education providers, universities, manufacturers, retail chains and other companies.
Recent Facebook Posts
Want to nail your social media game? Try these: 1️⃣ Speak their language — keep it real and relatable. 2️⃣ Show up consistently — trust builds over time. 3️⃣ Engage, don’t just broadcast — reply, ask, and listen. Simple steps that make a big difference. Found this helpful? Share it with someone who is growing their business! #socialmedia #marketingtips #businessgrowth #clientengagement #digitalmarketing #australiabusiness - More at www.gimaev.com.au — comment or DM anytime.
Setting up your first Google Ads campaign? Here's a simple guide that works: 1. Start with Search Campaigns Focus on keywords your customers actually search for 2. Set a realistic daily budget $20-50/day is a good starting point for testing 3. Use location targeting Target your local area or specific suburbs 4. Create 3-5 tightly themed ad groups Group similar keywords together for better relevance 5. Write clear, benefit-focused ads Include your unique selling points and a strong call-to-action Pro tip: Start with exact match keywords first to control costs, then expand to phrase match once you see what's working. What's been your biggest challenge with Google Ads so far? Want marketing tips that actually work in Australia? Follow me on social media! #GoogleAds #PPC #DigitalMarketing #SmallBusiness #MarketingTips #AustralianBusiness #LeadGeneration #OnlineAdvertising - More at www.gimaev.com.au — comment or DM anytime.
Stop guessing what works on social media. Tracking the wrong metrics is like driving with your eyes closed. You might move, but you won't get where you need to go. Here's what actually matters: ✓ Engagement rate (not just likes) ✓ Click-through rate ✓ Conversion rate from social traffic ✓ Audience growth quality (real followers) ✓ Content reach vs. impressions Most businesses focus on vanity metrics. The real gold is in understanding what drives actual business results. Which metric has been most revealing for your business? #SocialMediaAnalytics #MarketingMetrics #DigitalMarketing #BusinessGrowth #AustralianBusiness - More at www.gimaev.com.au — comment or DM anytime.
