Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia
Would You Like Your Digital Presence To Take Off?
For 20+ years I have been helping leading Australian & International businesses to:
- Develop Efficient Marketing Strategies
- Generate High Quality Leads
- Drive Sales and Increase Revenue
- Increase Brand Awareness
- Increase Customer Value
- Empower Teams & Achieve Outstanding Results
- Develop Unique & Highly Effective Marketing Materials
Experience
Skills
Integrity
Energy
Years of Marketing Experience
Years of Senior Management Experience
Managed Teams of People
STRATEGY
- Market Research
- Competitive Intelligence
- Marketing & Communication Strategies
- Campaign Planning & Execution
- Reporting
MARKETING & SALES
- Lead Generation
- Sales Enablement
- Marketing Automation
- Coordination with Sales
- Online Sales & eCommerce
TEAM
- Managing Marketing Teams
- Managing Sales Teams
- Recruitment & Training
- Empowering Teams to Achieve
- Outstanding Results
CONTENT
- Content Marketing
- Web, Search Engine Optimisation & Analytics
- Marketing Collateral
- Organic Social
- Video Marketing
ADVERTISING
- Paid Media, PPC & Social
- Email Marketing
- Online Advertising
- Product Presentations
- Affiliate & Loyalty Programs
DEVELOPMENT
- Project Management
- New Products & Services
- Evaluation & Adjustment
- Business Cases & Consumer Insights
- Managing External Agencies & Partners
Head of Marketing
A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.
Dozens of Successful Marketing Projects Brought to Life
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
About Myself
I am an expert in Marketing and Communications, with over 20 years of marketing experience.
With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
References
20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev
A practical handbook of condensed wisdom for building and marketing your business
If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.
Recent articles
Featured in the Calibre & Community magazine
Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…
Google Ads Quality Score and Why It is Very Important
Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media…
Australian Universities & Businesses I worked For
Australia’s largest education providers, universities, manufacturers, retail chains and other companies.
Recent Facebook Posts
Build Loyalty Through Community-Led Branding Loyalty isn’t just built through offers and points anymore. It’s built when customers feel like your brand stands for something they value. That’s where community-led branding comes in. When people see sustainability, inclusivity, and shared values reflected in your business, they’re more likely to stick around — not just because of what you sell, but because of what you represent. A strong brand community can help you: • Create deeper emotional connection • Build trust through shared values • Encourage repeat engagement • Turn customers into advocates The key is consistency. Show up with clarity. Listen to your audience. Create space for real connection. Because in a crowded market, people don’t just buy products. They back brands that feel human, relevant, and aligned with what matters to them. What do you think — is your brand building community, or just collecting customers? Follow for more marketing insights. More at www.gimaev.com.au — comment or DM anytime. #MarketingStrategy #BrandLoyalty #CommunityLedMarketing #DigitalMarketingAustralia #SmallBusinessMarketing #CustomerRetention #BrandBuilding #SustainableBusiness #InclusiveMarketing #AustralianBusiness
SEO Fundamentals for Sustainable Traffic For Australian SMEs, sustainable SEO isn’t about chasing quick wins — it’s about building a traffic source that keeps working over time. 1. Keyword research Focus on the exact terms your ideal customers are searching for. • Look for local intent where relevant • Prioritise keywords tied to buying intent • Group related terms into themes, not single phrases 2. Quality content creation Create content that answers real questions and helps people make a decision. • Write for your audience first, search engines second • Keep it clear, useful, and specific • Update older pages so they stay relevant 3. Backlink building Earn links from trusted, relevant websites to strengthen authority. • Aim for quality over quantity • Look for partnerships, directories, and industry mentions • Avoid shortcuts that can do more harm than good If you want SEO traffic that lasts, these three pillars need to work together. Follow for more marketing insights. More at www.gimaev.com.au — comment or DM anytime. #SEO #SEOAustralia #DigitalMarketing #SmallBusinessAustralia #OrganicTraffic #KeywordResearch #ContentMarketing #BacklinkBuilding #MarketingStrategy #AustralianBusiness
How Innovation Drives Success in Digital Marketing In digital marketing, staying still usually means falling behind. The businesses that keep moving are the ones testing smarter ideas, adapting faster, and making decisions based on what’s actually working. Here are a few real-world examples of innovative strategies that help Australian businesses solve common marketing problems: • A local service business uses PPC campaigns with tightly targeted keywords to cut wasted spend and generate more qualified leads. • An eCommerce brand improves conversions by refining landing pages, simplifying the checkout process, and using retargeting ads to bring back interested buyers. • A business struggling with visibility invests in SEO content built around search intent, helping them rank for the terms their customers are already searching. • A growing company uses email automation to follow up with leads faster, keep prospects warm, and reduce missed opportunities. • A brand that wants stronger engagement uses a mix of short-form video, consistent posting, and audience-focused messaging to build trust over time. Innovation does not have to mean doing everything at once. Often, it’s about making small, smart changes that lead to measurable growth. If your current marketing feels flat, it may be time to try a new approach, test a better channel, or tighten the strategy behind your efforts. Follow for more marketing insights. More at www.gimaev.com.au — comment or DM anytime. #DigitalMarketing #AustralianBusiness #MarketingStrategy #PPC #SEO #LeadGeneration #EmailMarketing #SmallBusinessAustralia #BusinessGrowth
