Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia

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For 20+ years I have been helping leading Australian & International businesses to:

Rusty Gimaev Head of Marketing

Experience
Skills
Integrity
Energy

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Years of Marketing Experience

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Years of Senior Management Experience

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Managed Teams of People

Key Areas of Success- Diagram

STRATEGY

  • Market Research
  • Competitive Intelligence
  • Marketing & Communication Strategies
  • Campaign Planning & Execution
  • Reporting

MARKETING & SALES

  • Lead Generation
  • Sales Enablement
  • Marketing Automation
  • Coordination with Sales
  • Online Sales & eCommerce

TEAM

  • Managing Marketing Teams
  • Managing Sales Teams
  • Recruitment & Training
  • Empowering Teams to Achieve
  • Outstanding Results

CONTENT

  • Content Marketing
  • Web, Search Engine Optimisation & Analytics
  • Marketing Collateral
  • Organic Social
  • Video Marketing

ADVERTISING

  • Paid Media, PPC & Social
  • Email Marketing
  • Online Advertising
  • Product Presentations
  • Affiliate & Loyalty Programs

DEVELOPMENT

  • Project Management
  • New Products & Services
  • Evaluation & Adjustment
  • Business Cases & Consumer Insights
  • Managing External Agencies & Partners

Head of Marketing

A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.

London Met Online MBA - Landing Page

Dozens of Successful Marketing Projects Brought to Life

Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.

About Myself

I am an expert in Marketing and Communications, with over 20 years of marketing experience.

With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.

Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.

References

20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev

A practical handbook of condensed wisdom for building and marketing your business

If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.

Recent articles

Google Ads Quality Score and Why It is Very Important

Google Ads Quality Score and Why It is Very Important

Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…

Is Investing in Paid Media Worth It?​​​​​​​

Is Investing in Paid Media Worth It?​​​​​​​

Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev   However, managing paid media…

Importance of Google Reviews

Importance of Google Reviews

Importance of Google Reviews In just one year, we’ve boosted our rating from 4.6 to 4.8! How did we do…

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Australian Universities & Businesses I worked For

Australia’s largest education providers, universities, manufacturers, retail chains and other companies.

Recent Facebook Posts

Stop making every post sell before your audience trusts you. When every caption pushes an offer, people switch off. Reframe the post around one useful decision someone can make today, then connect that advice to the problem your service solves. The value earns attention first; the offer has a reason to follow. For example, instead of promoting a marketing strategy session, help a business owner decide which channel deserves their next month of budget. Then explain how a tailored strategy can prevent wasted spend and turn that decision into a practical plan. What do you think? Let me know in the comments. #MarketingStrategy #ContentMarketing #DigitalMarketing #LeadGeneration - More at www.gimaev.com.au — comment or DM anytime.

📺 Marketing in 1985 looked a little different! No Google Ads. No Facebook campaigns. No AI writing your advertising copy. Just creativity, newspaper ads, typewriters and plenty of coffee. ☕ But wait… there's something in this picture that definitely doesn't belong in 1985. 🔎 Can you spot it? Comment below

More PPC clicks can hurt your results. Before increasing the budget, test a qualification filter in your ad copy. Add the minimum project size, service area or starting price when relevant. You may receive fewer enquiries, but the right enquiries can make your campaign more profitable. Measure lead quality and conversion value, not just click volume. Immediate results come from finding profitable enquiries faster, not paying for every enquiry. Follow for more marketing insights. #PPCMarketing #DigitalMarketingAustralia #LeadGeneration #PaidMedia - More at www.gimaev.com.au — comment or DM anytime.

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