Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia

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For 20+ years I have been helping leading Australian & International businesses to:

Rusty Gimaev Head of Marketing

Experience
Skills
Integrity
Energy

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Years of Marketing Experience

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Years of Senior Management Experience

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Managed Teams of People

Key Areas of Success- Diagram

STRATEGY

  • Market Research
  • Competitive Intelligence
  • Marketing & Communication Strategies
  • Campaign Planning & Execution
  • Reporting

MARKETING & SALES

  • Lead Generation
  • Sales Enablement
  • Marketing Automation
  • Coordination with Sales
  • Online Sales & eCommerce

TEAM

  • Managing Marketing Teams
  • Managing Sales Teams
  • Recruitment & Training
  • Empowering Teams to Achieve
  • Outstanding Results

CONTENT

  • Content Marketing
  • Web, Search Engine Optimisation & Analytics
  • Marketing Collateral
  • Organic Social
  • Video Marketing

ADVERTISING

  • Paid Media, PPC & Social
  • Email Marketing
  • Online Advertising
  • Product Presentations
  • Affiliate & Loyalty Programs

DEVELOPMENT

  • Project Management
  • New Products & Services
  • Evaluation & Adjustment
  • Business Cases & Consumer Insights
  • Managing External Agencies & Partners

Head of Marketing

A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.

London Met Online MBA - Landing Page

Dozens of Successful Marketing Projects Brought to Life

Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.

About Myself

I am an expert in Marketing and Communications, with over 20 years of marketing experience.

With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.

Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.

References

20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev

A practical handbook of condensed wisdom for building and marketing your business

If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.

Recent articles

Google Ads Quality Score and Why It is Very Important

Google Ads Quality Score and Why It is Very Important

Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…

Is Investing in Paid Media Worth It?​​​​​​​

Is Investing in Paid Media Worth It?​​​​​​​

Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev   However, managing paid media…

Importance of Google Reviews

Importance of Google Reviews

Importance of Google Reviews In just one year, we’ve boosted our rating from 4.6 to 4.8! How did we do…

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Australian Universities & Businesses I worked For

Australia’s largest education providers, universities, manufacturers, retail chains and other companies.

Recent Facebook Posts

7 days can reveal which message earns attention, and action. Test the same offer through three angles: • Benefit-led: show the result customers want. • Problem-led: name the frustration they already feel. • Proof-led: support the message with a review, result or relevant evidence. Track saves, link clicks and enquiries, not likes alone. After seven days, keep the angle that moves people beyond engagement and use it as the foundation for your next posts. This simple test can replace guesswork with a clearer content direction. Follow for more marketing insights. #ContentMarketing #DigitalMarketingAustralia #LeadGeneration #MarketingStrategy - More at www.gimaev.com.au — comment or DM anytime.

Stop treating bigger PPC spend as a shortcut to more leads. Use the first 48 hours to test two focused ad angles with the same high-intent audience. Then shift budget towards the message bringing in genuine enquiries, not just clicks. More spend can amplify a weak message; a clear test helps you see what’s working before you scale. Follow for more marketing insights. #PPCMarketing #DigitalMarketingAustralia #LeadGeneration #PaidMedia - More at www.gimaev.com.au — comment or DM anytime.

If you're an Australian consultant getting likes but no enquiries, try this shift. Build a “one decision, three trade-offs” carousel around a real choice your clients face. Lay out three options and who each suits, then invite readers to save it for their next planning session. The right prospects get something useful, and a clear sense of how you think before they book. Follow for more marketing insights. #AustralianMarketing #SocialMediaStrategy #ConsultantMarketing #LeadGeneration - More at www.gimaev.com.au — comment or DM anytime.

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