Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia
Would You Like Your Digital Presence To Take Off?
For 20+ years I have been helping leading Australian & International businesses to:
- Develop Efficient Marketing Strategies
- Generate High Quality Leads
- Drive Sales and Increase Revenue
- Increase Brand Awareness
- Increase Customer Value
- Empower Teams & Achieve Outstanding Results
- Develop Unique & Highly Effective Marketing Materials
Experience
Skills
Integrity
Energy
Years of Marketing Experience
Years of Senior Management Experience
Managed Teams of People
STRATEGY
- Market Research
- Competitive Intelligence
- Marketing & Communication Strategies
- Campaign Planning & Execution
- Reporting
MARKETING & SALES
- Lead Generation
- Sales Enablement
- Marketing Automation
- Coordination with Sales
- Online Sales & eCommerce
TEAM
- Managing Marketing Teams
- Managing Sales Teams
- Recruitment & Training
- Empowering Teams to Achieve
- Outstanding Results
CONTENT
- Content Marketing
- Web, Search Engine Optimisation & Analytics
- Marketing Collateral
- Organic Social
- Video Marketing
ADVERTISING
- Paid Media, PPC & Social
- Email Marketing
- Online Advertising
- Product Presentations
- Affiliate & Loyalty Programs
DEVELOPMENT
- Project Management
- New Products & Services
- Evaluation & Adjustment
- Business Cases & Consumer Insights
- Managing External Agencies & Partners
Head of Marketing
A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.
Dozens of Successful Marketing Projects Brought to Life
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
About Myself
I am an expert in Marketing and Communications, with over 20 years of marketing experience.
With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
References
20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev
A practical handbook of condensed wisdom for building and marketing your business
If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.
Recent articles
Featured in the Calibre & Community magazine
Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…
Google Ads Quality Score and Why It is Very Important
Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media…
Australian Universities & Businesses I worked For
Australia’s largest education providers, universities, manufacturers, retail chains and other companies.
Recent Facebook Posts
Traditional or digital marketing — which really wins in Australia? 🤔 Here’s a quick look at where your efforts get the most traction: 🔹 Traditional marketing: - 60% recall rate - Higher upfront costs - Local reach 🔹 Digital marketing: - 85% customer engagement - Cost-effective, trackable - Nationwide reach with precision targeting Numbers don’t lie. Knowing where to focus can change your game. What’s been your go-to marketing move lately? Drop your thoughts below! 👇 #marketing #australia #digitalmarketing #traditionalmarketing #businessgrowth #marketingtips
Australian social media isn't what you think. Most businesses here use the same platforms differently than the rest of the world. Here's what actually works in Australia: 📱 Facebook - Still #1 for community building • Best for local business pages • Groups drive real engagement • Ads work well with Aussie audiences 📸 Instagram - Visual storytelling hub • Reels outperform static posts • Local hashtags matter • Stories build daily connection 💼 LinkedIn - B2B goldmine • Professional networking central • Industry-specific content wins • Thought leadership builds trust 🎵 TikTok - Youth engagement machine • Authenticity over polish • Local trends dominate • Quick, relatable content 📊 X (Twitter) - Real-time conversations • News and updates • Customer service channel • Industry chatter The key? Don't spread yourself thin. Pick 2-3 platforms where your audience actually hangs out and master them. What's working for your business right now? Want marketing tips that actually work in Australia? Follow me on social media! #AustralianMarketing #SocialMediaAustralia #DigitalMarketingAU #BusinessTips #MarketingStrategy #SmallBusinessAU #SocialMediaStrategy
Understanding how Aussies actually buy stuff ⬇️ Most marketers get this wrong. They treat all customers the same, but Australian consumers move through distinct stages: 1️⃣ AWARENESS • Problem recognition • Initial research • Social proof checking 2️⃣ CONSIDERATION • Comparing options • Reading reviews • Asking mates 3️⃣ DECISION • Final checks • Price negotiation • Purchase moment 4️⃣ LOYALTY • Post-purchase experience • Word-of-mouth • Repeat business The key? Match your marketing to where they're at. At awareness stage → educational content At consideration → comparison tools At decision → clear value props At loyalty → retention programs Stop wasting budget on the wrong messages. Want marketing tips that actually work in Australia? Follow me on social media! #AustralianMarketing #ConsumerJourney #MarketingStrategy #DigitalMarketing #BusinessTips #MarketingAustralia #SmallBusiness #MarketingTips
