Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia

Would You Like Your Digital Presence To Take Off?

For 20+ years I have been helping leading Australian & International businesses to:

Rusty Gimaev Head of Marketing

Experience
Skills
Integrity
Energy

1 +

Years of Marketing Experience

1 +

Years of Senior Management Experience

1 +

Managed Teams of People

Key Areas of Success- Diagram

STRATEGY

  • Market Research
  • Competitive Intelligence
  • Marketing & Communication Strategies
  • Campaign Planning & Execution
  • Reporting

MARKETING & SALES

  • Lead Generation
  • Sales Enablement
  • Marketing Automation
  • Coordination with Sales
  • Online Sales & eCommerce

TEAM

  • Managing Marketing Teams
  • Managing Sales Teams
  • Recruitment & Training
  • Empowering Teams to Achieve
  • Outstanding Results

CONTENT

  • Content Marketing
  • Web, Search Engine Optimisation & Analytics
  • Marketing Collateral
  • Organic Social
  • Video Marketing

ADVERTISING

  • Paid Media, PPC & Social
  • Email Marketing
  • Online Advertising
  • Product Presentations
  • Affiliate & Loyalty Programs

DEVELOPMENT

  • Project Management
  • New Products & Services
  • Evaluation & Adjustment
  • Business Cases & Consumer Insights
  • Managing External Agencies & Partners

Head of Marketing

A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.

London Met Online MBA - Landing Page

Dozens of Successful Marketing Projects Brought to Life

Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.

About Myself

I am an expert in Marketing and Communications, with over 20 years of marketing experience.

With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.

Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.

References

20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev

A practical handbook of condensed wisdom for building and marketing your business

If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.

Recent articles

Featured in the Calibre & Community magazine

Featured in the Calibre & Community magazine

Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…

Google Ads Quality Score and Why It is Very Important

Google Ads Quality Score and Why It is Very Important

Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…

Is Investing in Paid Media Worth It?​​​​​​​

Is Investing in Paid Media Worth It?​​​​​​​

Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev   However, managing paid media…

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Australian Universities & Businesses I worked For

Australia’s largest education providers, universities, manufacturers, retail chains and other companies.

Recent Facebook Posts

If you’re still chasing backlink numbers in 2026, it’s time to rethink the strategy. For Australian small to medium businesses, SEO results come from relevance, authority and trust — not just a long list of links. High-quality backlinks from reputable, relevant websites can help: • strengthen your website’s authority • signal trust to search engines • support better rankings over time • bring in more qualified traffic Low-quality links? They can waste time, dilute your efforts, and do more harm than good. The goal is simple: build a backlink profile that makes sense for your business, your audience, and your long-term growth. Quality wins. Every time. Follow for more marketing insights. More at www.gimaev.com.au — comment or DM anytime. #SEO #Backlinks #DigitalMarketing #AustralianBusiness #SmallBusinessMarketing #OrganicTraffic #SearchEngineOptimisation #MarketingStrategy

🚀 Want quick wins with PPC? Here are the Top 3 tactics to boost visibility + conversions fast: 1️⃣ Laser-Focused Keywords: Target specific, high-intent search terms to connect with ready buyers. 2️⃣ Compelling Ad Copy: Use clear, benefit-driven messaging that grabs attention and sparks clicks. 3️⃣ Smart Bid Strategy: Adjust bids based on performance data to maximise ROI without overspending. 💡 Implement these and watch your traffic and leads grow. What do you think? Let me know in the comments. #PPC #DigitalMarketing #LeadGeneration #MarketingTips #OnlineAdvertising - More at www.gimaev.com.au — comment or DM anytime.

Content that wins isn’t random. It’s planned. Here’s 5 steps to nail it: 1️⃣ Know your audience—speak their language. 2️⃣ Keep it clear—ditch the fluff. 3️⃣ Add value—solve a problem. 4️⃣ Use stories—make it relatable. 5️⃣ Call to action—tell them what’s next. Simple, sharp, effective. What do you think? Let me know in the comments. #contentmarketing #digitalmarketing #smallbusiness #tips #engagement - More at www.gimaev.com.au — comment or DM anytime.

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