Hi! Welcome to the Personal Website of Rusty Gimaev, Marketing Expert in Brisbane, Australia
Would You Like Your Digital Presence To Take Off?
For 20+ years I have been helping leading Australian & International businesses to:
- Develop Efficient Marketing Strategies
- Generate High Quality Leads
- Drive Sales and Increase Revenue
- Increase Brand Awareness
- Increase Customer Value
- Empower Teams & Achieve Outstanding Results
- Develop Unique & Highly Effective Marketing Materials
Experience
Skills
Integrity
Energy
Years of Marketing Experience
Years of Senior Management Experience
Managed Teams of People
STRATEGY
- Market Research
- Competitive Intelligence
- Marketing & Communication Strategies
- Campaign Planning & Execution
- Reporting
MARKETING & SALES
- Lead Generation
- Sales Enablement
- Marketing Automation
- Coordination with Sales
- Online Sales & eCommerce
TEAM
- Managing Marketing Teams
- Managing Sales Teams
- Recruitment & Training
- Empowering Teams to Achieve
- Outstanding Results
CONTENT
- Content Marketing
- Web, Search Engine Optimisation & Analytics
- Marketing Collateral
- Organic Social
- Video Marketing
ADVERTISING
- Paid Media, PPC & Social
- Email Marketing
- Online Advertising
- Product Presentations
- Affiliate & Loyalty Programs
DEVELOPMENT
- Project Management
- New Products & Services
- Evaluation & Adjustment
- Business Cases & Consumer Insights
- Managing External Agencies & Partners
Head of Marketing
A seasoned Head of Marketing with 20 years of experience driving high-growth strategies for major Australian & international brands. An award-winning innovator in digital marketing, customer acquisition, and team leadership, delivering transformative results. A proactive leader with C-suite experience and excellent technical and people skills, who adds value from day one. An author and conference panelist/speaker.
Dozens of Successful Marketing Projects Brought to Life
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
About Myself
I am an expert in Marketing and Communications, with over 20 years of marketing experience.
With expertise in developing and implementing effective marketing strategies, and building professional relationships at all levels, I am also highly proficient in digital marketing, social media, analytics, web and graphic design.
Proactive, self-motivated and committed to continuous improvement, I am proud to have brought to life a number of highly effective and successful projects, which had a tremendous positive impact on the growing sales figures and overall performance of the organisations involved.
References
20 Years of Marketing Expertise in Under 20 Minutes - Book by Rusty Gimaev
A practical handbook of condensed wisdom for building and marketing your business
If you’re looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.
Recent articles
Featured in the Calibre & Community magazine
Featured in the latest issue of Calibre & Community magazine, I proudly share our award-winning team's dedication to excellence in…
Google Ads Quality Score and Why It is Very Important
Google Ads Quality Score and Why It is Very Important Improve Your Google Ads Quality Score: Pay 2-3 Times Less…
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media…
Australian Universities & Businesses I worked For
Australia’s largest education providers, universities, manufacturers, retail chains and other companies.
Recent Facebook Posts
Struggling with email open rates? Try these 5 quick fixes: 1️⃣ Craft clear, intriguing subject lines 2️⃣ Personalise with recipient names 3️⃣ Avoid spammy words 4️⃣ Send early mornings or late afternoons 5️⃣ Test different send days Small tweaks, big difference. What’s your go-to subject line tip? Drop it below! #emailmarketing #openrates #digitalmarketing #australianbusiness #tips - More at www.gimaev.com.au — comment or DM anytime.
Organic social vs paid campaigns - which should you focus on? Let's break it down: ORGANIC GROWTH ✅ Builds genuine community ✅ Establishes brand authenticity ✅ Zero ad spend required ✅ Long-term relationship building ❌ Slow growth pace ❌ Algorithm changes can hurt reach ❌ Requires consistent content creation ❌ Limited immediate results PAID CAMPAIGNS ✅ Fast, targeted traffic ✅ Precise audience targeting ✅ Immediate results & data ✅ Scalable when profitable ❌ Costs money upfront ❌ Can feel "salesy" if done poorly ❌ Results stop when budget stops ❌ Requires testing & optimisation My take: Start with organic to build your foundation, then use paid to accelerate what's already working. What's your current focus - organic or paid? #SocialMediaStrategy #DigitalMarketing #BusinessGrowth #MarketingTips #AustralianBusiness - More at www.gimaev.com.au — comment or DM anytime.
Your brand is your handshake across every digital channel. When customers see the same colours, fonts, and tone everywhere, they know they're dealing with a professional business. Think about it: • Same logo on website and socials • Consistent colour palette • Unified messaging tone • Matching email templates This consistency builds familiarity → familiarity builds trust → trust builds sales. Customers don't want to guess if they're dealing with the right company. Make it easy for them to recognise you everywhere. What's one brand element you could standardise today? Want marketing tips that actually work in Australia? Follow me on social media! #Branding #DigitalMarketing #SmallBusiness #MarketingTips #CustomerTrust #BusinessGrowth #AustralianBusiness - More at www.gimaev.com.au — comment or DM anytime.
