Are You Missing Customers by Not Advertising on Meta?
https://www.youtube.com/shorts/vcWbtrnV73s Would you open a shop in the middle of a busy shopping centre and never tell anyone you are there? Probably not. Yet many businesses still do not use Facebook or Instagram advertising to promote their services. Meta can be a powerful lead generation channel because your potential customers are already spending time there. […]
Do Your Facebook Ads Know What Success Looks Like?
https://youtube.com/shorts/4ngoHJejbyY?si=KK0S-Nkztjm_uuUI Would you hire a salesperson and never tell them what success looks like? Probably not. Yet many businesses run Facebook and Instagram advertising without proper conversion tracking. When conversion tracking isn’t set up correctly, Meta doesn’t know which clicks are turning into real enquiries, bookings or sales. As a result, the platform has less […]
Importance of Lead Nurturing
https://youtube.com/shorts/KoqIzWcMB9k Would you spend money generating leads only to forget about them a week later? Probably not. Yet that’s exactly what happens in many businesses. Not every prospect is ready to buy today. Some need weeks or even months before making a decision. That’s where lead nurturing comes in. A simple series of emails, SMS […]
How Fast Does Your Business Respond to New Enquiries?
https://youtube.com/shorts/H4vBdko0c2A?si=HzYN82ImT-aslXAi Would you spend thousands of dollars on advertising without knowing what happens to your leads afterwards? Probably not. Yet many businesses focus heavily on generating enquiries while paying very little attention to lead follow-up. The reality is that responding faster, following up consistently and staying in touch can often generate more customers without increasing […]
Importance of Competitor Research
https://youtube.com/shorts/cclV07dBQpw?si=vRrusEwMWDts2kn5 Would you launch a business without looking at your competitors first? Probably not. So why do so many businesses launch Google Ads and Meta campaigns without analysing the competition? The right competitor research can reveal what’s working, what’s not, and where the biggest opportunities exist before you spend a single dollar on advertising. Some […]
Is Investing in Paid Media Worth It?
Is Investing in Paid Media Worth It? In brief – Absolutely! Article by Rusty Gimaev However, managing paid media campaigns requires meticulous attention. For years, I’ve been guiding numerous businesses through their paid media campaigns. Allow me to illustrate the impressive results one of my clients experienced in March, a testament to why clients […]
Paid Media Campaign Setup Checklist (pdf)
Paid Media Campaign Setup Checklist (download pdf) How to avoid costly mistakes & generate more leads Article by Rusty Gimaev Setting up a new Google Ads campaign for your business, internally or via an agency? Be sure to do your due diligence. It can be tempting to cut corners in order to get the campaign […]
