Would you walk into a shop, ask a question and have the staff completely ignore you?
Probably not.
Yet many businesses do exactly that on social media.
People leave comments, send direct messages and ask questions about products or services. If those messages sit unanswered, the customer may simply contact someone else.
Social media is not just a place to post updates. It is also a customer service and lead generation channel.
Even a short reply can show that your business is active, professional and easy to deal with.
Ignoring comments is a bit like letting the phone ring without answering it.
How quickly does your business respond to comments and direct messages on social media?
If you’d like to learn about other common marketing mistakes that may be costing your business enquiries, leads and sales, download a free copy of Rusty’s Marketing Checklist:
https://www.gimaev.com.au/checklist/
The checklist covers 23 common marketing mistakes and opportunities that many businesses overlook.
