Identify the best channels to reach your audience

From Rusty Gimaev's book - 20 Years of Marketing Expertise in Under 20 Minutes.

A marketing channel is just a route of connection or a means of communication with your customers. Different channels are more effective with different demographics – for example, mobile apps and social media platforms such as TikTok are a good way to reach younger customers, while older groups are more likely to prefer email.

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