More than just making a sale, your mission with a marketing strategy is to take people by the hand and walk them through the full journey from discovering the product exists, to wanting it, buying it, and enjoying the difference it makes to their lives.

You need to think about the experience your customers are having from their very first contact with you, because this is all part of the journey. This means that your marketing strategy should focus on your customer’s problems, pain points and frustrations, but also their hopes and desires.

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