What even is marketing?

From Rusty Gimaev's book - 20 Years of Marketing Expertise in Under 20 Minutes.

Marketing is both an art and a science. It is your proactive and strategic mission of reaching potential buyers for your product or service, with the intention of making a profit. 

All business success relies on solving a problem for people or meeting a need. So the aim of marketing is to identify the people who want or need what you’re offering, and to convince them that your product or service will solve their problem or make their life better in some way. 

Get your copy of ’20 Years of Marketing Expertise in Under 20 Minutes’ here.

 

 

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