It typically takes 6 to 8 touchpoints with a customer to make a sale, as noted by Salesforce. This multi-touch approach builds trust and guides prospects through their buying journey, significantly boosting conversion rates.

Businesses that neglect lead nurturing face challenges; 79-80% of marketing leads never convert into sales due to a lack of nurturing (AovUp, TechJury).

Moreover, 65% of B2B marketers lack established lead nurturing programs (Salesgenie), leading to missed opportunities and inefficiencies in customer conversion.

Setting up an effective lead nurturing campaign is crucial. Using tools like HubSpot’s marketing automation, starting from $22 per month with a free plan available, can streamline this process for businesses of all sizes.