Would you trust a shop where the window display had not changed for years?
Maybe not.
An outdated website can create the same impression.
When your latest blog post, news update or case study is several years old, potential customers may wonder whether your business is still active.
Regular content also helps SEO because every new article gives Google another opportunity to understand what your business does and what topics you are relevant for.
You do not need to publish every day. Even one useful article a month can make a difference over time.
A static website rarely grows. An active one has more chances to attract new visitors.
When was the last time you added something useful to your website?
Comment “CHECKLIST” below to get a free copy of Rusty Gimaev’s Marketing Checklist and discover 23 common mistakes that may be costing your business valuable leads. If you’re watching this on Rusty’s website, simply follow the link on this page.
If you’d like to learn about other common marketing mistakes that may be costing your business enquiries, leads and sales, download a free copy of Rusty’s Marketing Checklist:
https://www.gimaev.com.au/checklist/
The checklist covers 23 common marketing mistakes and opportunities that many businesses overlook.
