Would you write a sign for your shop using words your customers never use?
Probably not.
Yet many websites do this with their content.
If your website does not target the phrases people actually type into Google, it becomes much harder for your ideal customers to find you.
Good SEO starts with understanding real search behaviour. What are people looking for? What problems do they need solved? What location terms do they use?
Once you know your focus keywords, you can create pages and articles that match those searches.
Without keyword research, SEO becomes guesswork.
Do you know the most important search terms your business should be targeting?
Comment “CHECKLIST” below to get a free copy of Rusty Gimaev’s Marketing Checklist and discover 23 common mistakes that may be costing your business valuable leads. If you’re watching this on Rusty’s website, simply follow the link on this page.
If you’d like to learn about other common marketing mistakes that may be costing your business enquiries, leads and sales, download a free copy of Rusty’s Marketing Checklist:
https://www.gimaev.com.au/checklist/
The checklist covers 23 common marketing mistakes and opportunities that many businesses overlook.
