I wanted to share a real example from recent campaigns that demonstrates what can be achieved even with a very small daily ad budget.
A common question I hear from businesses is:
“Can we realistically generate enquiries with a very small ad budget?”
The short answer is: yes — when it’s done properly.
I’ve attached a few real campaign screenshots from December 2025 – January 2026 showing the results achieved for NDIS-related services using a daily budget of just $2 per day.
What the results looked like:
~$118 total spend → 37 leads
~$60 spend → 19 leads (≈ $3.16 per lead)
~$58 spend → 18 leads (≈ $3.25 per lead)
Campaigns ran steadily on $2/day, not large budgets
These weren’t “viral” campaigns or lucky spikes — they were built around:
- Clear offers
- Simple but well-structured funnels
- Correct campaign setup, tracking, and optimisation
- A strong understanding of how NDIS audiences respond
To be clear — low budgets won’t replace a full growth strategy long-term. But they can absolutely help you build momentum and validate demand before scaling.
I’m Rusty Gimaev, a Brisbane-based Head of Marketing with 20+ years of hands-on experience, specialising in lean, practical marketing strategies — from ads and funnels to follow-up and lead nurturing systems.
This example is particularly relevant for early-stage or budget-conscious teams looking to validate what’s possible before scaling spend.
Examples shared are illustrative of past work and hands-on experience, and are provided for informational purposes only.
