Are You Missing Customers by Not Advertising on Meta?
https://www.youtube.com/shorts/vcWbtrnV73s Would you open a shop in the middle of a busy shopping centre and never tell anyone you are there? Probably not. Yet many businesses still do not use Facebook or Instagram advertising to promote their services. Meta can be a powerful lead generation channel because your potential customers are already spending time there. […]
Do Your Facebook Ads Know What Success Looks Like?
https://youtube.com/shorts/4ngoHJejbyY?si=KK0S-Nkztjm_uuUI Would you hire a salesperson and never tell them what success looks like? Probably not. Yet many businesses run Facebook and Instagram advertising without proper conversion tracking. When conversion tracking isn’t set up correctly, Meta doesn’t know which clicks are turning into real enquiries, bookings or sales. As a result, the platform has less […]
Could Typos Be Costing You Customers?
https://youtube.com/shorts/LovMG225C98?si=JeXDgVZAykuM4SrW Would you hand a potential customer a brochure full of spelling mistakes?Probably not. Yet many business websites contain typos, grammatical errors and awkward wording that can quietly damage trust. Sometimes it’s obvious mistakes. Other times it’s subtle issues, such as inconsistent spelling or using American spelling throughout an Australian business website. Your website is […]
What Does Your Last Social Media Post Say About Your Business?
https://youtube.com/shorts/g1pgF3k_-us?si=P7iYzCAPL7bRQ-dV Would you trust a business that hasn’t posted on social media for six months? Probably not. Yet many businesses invest in websites, advertising and lead generation while neglecting their social media presence. When potential customers see outdated pages, old posts or no recent activity, they may wonder whether the business is still operating, taking […]
