Would you pay people to walk into your shop if most of them had no intention of buying?
Probably not.
Yet that is exactly what can happen when Google Ads are set up too broadly.
If your keywords, locations and match types are not managed properly, you may be paying for people who are not really looking for what you offer.
The goal is not just to get more clicks. The goal is to attract the right people at the right time, when they are actively searching for your product or service.
Negative keywords, better targeting and tighter campaign structure can make a big difference.
Do you know whether your Google Ads are generating quality leads, or simply charging you for traffic?
If you’d like to learn about other common marketing mistakes that may be costing your business enquiries, leads and sales, download a free copy of Rusty’s Marketing Checklist:
https://www.gimaev.com.au/checklist/
The checklist covers 23 common marketing mistakes and opportunities that many businesses overlook.
