Have you ever visited a website and then started seeing that business’s ads again later?
That is retargeting.
Many businesses spend money getting people to visit their website once, then never follow up with them again.
That is a missed opportunity because people who have already visited your website, watched your video or engaged with your page are often warmer than complete strangers.
Retargeting helps keep your business front of mind while people are still deciding. It is a bit like politely reminding someone who walked into your shop but did not buy on the first visit.
Not everyone converts immediately. Sometimes they simply need another touchpoint.
Are you using retargeting to stay visible to people who have already shown interest?
If you’d like to learn about other common marketing mistakes that may be costing your business enquiries, leads and sales, download a free copy of Rusty’s Marketing Checklist:
https://www.gimaev.com.au/checklist/
The checklist covers 23 common marketing mistakes and opportunities that many businesses overlook.
