Would you collect customer contact details and then never speak to those people again?
Probably not.
Yet many businesses have past customers, old enquiries and interested prospects sitting in a database with no regular communication.
Email marketing is still one of the most cost-effective ways to stay in touch because you are communicating with people who already know something about your business.
A helpful monthly email, useful tip, offer or update can remind people that you exist and bring enquiries back to life.
Unlike paid ads, you are not paying for every single click.
Are you using your email list, or is one of your most valuable marketing assets sitting unused?
Comment “CHECKLIST” below to get a free copy of Rusty Gimaev’s Marketing Checklist and discover 23 common mistakes that may be costing your business valuable leads. If you’re watching this on Rusty’s website, simply follow the link on this page.
If you’d like to learn about other common marketing mistakes that may be costing your business enquiries, leads and sales, download a free copy of Rusty’s Marketing Checklist:
https://www.gimaev.com.au/checklist/
The checklist covers 23 common marketing mistakes and opportunities that many businesses overlook.
