Would you hire a salesperson and never tell them what success looks like?
Probably not.
Yet many businesses run Facebook and Instagram advertising without proper conversion tracking.
When conversion tracking isn’t set up correctly, Meta doesn’t know which clicks are turning into real enquiries, bookings or sales.
As a result, the platform has less information to work with and may struggle to optimise your campaigns effectively.
Think of it this way: the more feedback Meta receives about successful outcomes, the better it becomes at finding similar people who are likely to take action.
Do you know whether your Meta campaigns are tracking actual leads or just clicks and page views?
If you’d like to learn about other common marketing mistakes that may be costing your business enquiries, leads and sales, download a free copy of Rusty’s Marketing Checklist:
https://www.gimaev.com.au/checklist/
The checklist covers 23 common marketing mistakes and opportunities that many businesses overlook.
