From May 2025 to January 2026, the website went from zero organic clicks per day to 40+ clicks per day
(and that’s purely organic traffic and not traffic from Google Ads or Facebook). That’s consistent, free traffic coming from Google — and because the site was optimised for the right keywords, those visitors are converting into paying customers.
Another useful indicator is Domain Authority (DA) — a metric that reflects how credible and trusted a website appears to Google.
As a rough guide:
DA 0–10: brand new or very early-stage website
DA 10–20: growing and becoming established
DA 50+: well-known, trusted websites
That’s a 3× increase in under six months
You can check your own Domain Authority for free here: https://moz.com/domain-analysis
If your site shows a low (or even zero) DA, it simply means there’s an opportunity to improve visibility — not that anything is “wrong”.
If you’re curious about how organic traffic can be grown sustainably, I’m happy to share the approach and lessons learned from this example.
I’m Rusty Gimaev, a Brisbane-based Head of Marketing with 20+ years of hands-on experience, specialising in lean, practical marketing strategies — from ads and funnels to follow-up and lead nurturing systems.
This example is particularly relevant for early-stage or budget-conscious teams looking to validate what’s possible before scaling spend.
Thanks
Rusty