Is Investing in Paid Media Worth It?​​​​​​​

Is Paid Media Worth It?

Is Investing in Paid Media Worth It? In brief – Absolutely!   However, managing paid media campaigns requires meticulous attention. For years, I’ve been guiding numerous businesses through their paid media campaigns. Allow me to illustrate the impressive results one of my clients experienced in March, a testament to why clients continue to refer me […]

Importance of Google Reviews

Importance of Goolge Reviews

Importance of Google Reviews In just one year, we’ve boosted our rating from 4.6 to 4.8! How did we do it? In today’s digital age, online reviews are crucial for any business. Customers rely on them more than ever before, and positive feedback carries significant weight. But with the tendency to voice complaints rather than […]

Define key personas for your business and identify high priorities

Define key personas

Define key personas for your business and identify high priorities From Rusty Gimaev’s book – 20 Years of Marketing Expertise in Under 20 Minutes. You can focus your energy and resources in the most effective way by directing your attention towards those people who are most ready and willing to buy your product. You can […]

Identify the best channels to reach your audience

Identify the best channels to reach your audience

Identify the best channels to reach your audience From Rusty Gimaev’s book – 20 Years of Marketing Expertise in Under 20 Minutes. A marketing channel is just a route of connection or a means of communication with your customers. Different channels are more effective with different demographics – for example, mobile apps and social media […]

The marketing journey is an experience

The marketing journey is an experience

The marketing journey is an experience From Rusty Gimaev’s book – 20 Years of Marketing Expertise in Under 20 Minutes. More than just making a sale, your mission with a marketing strategy is to take people by the hand and walk them through the full journey from discovering the product exists, to wanting it, buying […]

What even is marketing?

What is even marketing?

What even is marketing? From Rusty Gimaev’s book – 20 Years of Marketing Expertise in Under 20 Minutes. Marketing is both an art and a science. It is your proactive and strategic mission of reaching potential buyers for your product or service, with the intention of making a profit.  All business success relies on solving […]

Search Engine Optimisation (SEO) Checklist by Rusty Gimaev

Search Engine Optimisation (SEO) Checklist mockup

Search Engine Optimisation (SEO) Checklist (download pdf) 18 Keys to Improving Your Organic Google Ranking If you want to benefit from free (organic) and relevant traffic to your website, it’s time to review your Search Engine Optimisation (SEO) strategy. Identify keywords relevant to your business and map them to relevant pages.  Use a SEO plugin […]

Paid Media Campaign Setup Checklist (pdf)

Paid Media Campaign Setup Checklist (pdf)

Paid Media Campaign Setup Checklist (download pdf) How to avoid costly mistakes & generate more leads Setting up a new Google Ads campaign for your business, internally or via an agency?  Be sure to do your due diligence. It can be tempting to cut corners in order to get the campaign live as soon as […]